The three core pillars of marketing have remained unchanged:
WHO are we targeting?
WHERE should we reach them?
WHAT do we say to them?
IMPACT is a ‘plug and play’ automated and scalable platform that drives efficient and effective communication across brand and response activities.
By identifying and harnessing real-world moments that influence audience behaviour and attitudes, advertisers are able to communicate better across Search, Social and Display channels:
Peaks and troughs of optimal communication moments are ever changing. Once IMPACT technology has taken the desired action, after a defined period it returns any intervention to the state it was found in.
IMPACT technology can target custom audiences or pre-defined audiences based on interest or intent and is 100% GDPR compliant.