Case Studies

Samsung

  • 48% Increase in ROAS
  • 88% increase in revenue

A leading multinational electronics conglomerate wanted to optimise the high-profile launch of a new smartphone launch by harnessing the heightened media attention whilst simultaneously boosting brand awareness to drive conversions.

Solution

IMPACT Identified the moments driving second-screen Search engagement. When these moments occurred, IMPACT launched real-time Paid Search campaigns to capture the audience at the optimum moment.

Results

IMPACT generated performance boost, spend efficiencies and significant customer acquisition, including:

  • 48% increase in ROAS
  • 57% increase in average order value
  • 88% increase in revenue
  • 57% higher AOV

From our Case Studies